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崗位描述 – JOB SUMMARY: 該職位專門負責企業傳播工作，將支持企業傳播負責人制定企業傳播戰略計劃，推動向媒體及公眾講述正向故事，塑造企業形象，幫助建立北京環球度假區的行業地位，通過制定適當的項目計劃和方法，增進全國性媒體和KOL對于北京環球度假區的企業形象認知，增強品牌及企業信任度。 This position is dedicated on Corp Communications and will support the Corp Communications Lead to develop the strategic corporate communications plan, drive the proactive storytelling to help build the trustworthy corporate image and the thought-leadership of UBR in the industry, creating appropriate programs and approaches to engage with SOE, industry and other nationwide media, key influencers and KOLs, reinforce the trust to UBR brand and corporate. 主要職責 – MAJOR RESPONSIBILITIES: ? 通過向政府、行業、合作伙伴和KOL等多個利益相關者講述企業公關故事，為塑造北京環球度假區的企業形象創造公關聲量，塑造消費者認知，從而有效支持北京環球度假區業務目標的實現。 ? Support UBR marketing goals by creating buzz and shaping perceptions about UBR through corporate PR storytelling across multiple stakeholders including the government, industry, partner and key influencers. ? 與其他相關業務團隊密切合作，確定優先事項，制定媒體宣傳策略，并確保與北京環球度假區營銷和品牌目標始終保持高度一致。 ? Work closely with related business team to identify the priority, develop media communication strategy and remain closely aligned with UBR marketing and branding goals. ? 基于對業務需求及傳播環境的洞察，擁有較強的故事創意能力，圍繞既定的關鍵業務溝通信息，包括但不限于引導行業創新與經濟賦能、產業和文化融合、雇主品牌、可持續發展和企業社會責任等話題，建立生動的公關敘事和評論內容，創造引人入勝的故事。為媒體提供故事宣傳創意，確保故事傳播得到妥善管理。 ? Are capable to obtain strong insights into business and communication environment and create convincing stories accordingly. Build solid PR narratives and editorial contents around identified key pillars including but not limited to innovation and empowering the economy, industry and cultural integration, employer brand, sustainability and CSR stories etc., to drive a compelling story. Offer story pitching ideas for media and ensure the stories are managed appropriately. ? 與相關業務團隊緊密合作，確定優先級，尋找合適的公關機會，設計、實施和執行多層次公關計劃，確定合適的發聲機會和其他公關策略，以此宣傳北京環球度假區、提高公關報道的影響力，為北京環球度假區樹立良好的正面形象。確保順利執行計劃和實現目標。 ? Work closely with related business team to identify the priority and PR opportunities, design, implement and execute multi-layered PR programs, identify appropriate speaking opportunities and other PR tactics to promote UBR, drive the drumbeat of PR coverages and garner favorable environment for UBR. Ensure the plan is on track and the objective is met. ? 為業務團隊提供戰略咨詢，幫助他們識別和降低潛在風險。協助處理敏感性媒體問題或大眾對北京環球度假區的誤解，根據需要管理媒體詢問。 ? Advise business team with strategic consultancy and help them identify to mitigate potential risks. Support to handle sensitive media issues or misperception around UBR, manage media inquiries as needed ? 與全國媒體、政府宣傳主管部門保持良好關系，開發并管理智庫項目，與智庫建立可持續的建設性關系 ? Maintain good relationship with nationwide media and publicity department, develop and manage Think Tank programs and build sustainable and constructive relationships with think tanks ? 管理合作代理商，發展并引入適當的資源，指導團隊完成公關目標。 ? Manage agency partners, create right resources, guide and coach the team to accomplish the PR objectives. ? 管理項目預算和支出，確保符合計劃 ? Manage project budgets and spending, ensuring they are well on track ? 完成分配的其他工作 ? Perform other duties as assigned 任職資格 – QUALIFICATIONS: ? 10 年以上公關工作經驗，有企業傳播、危機公關、新聞傳播經驗者優先考慮 10-year plus working experiences in PR, preferred in corporate communications, crisis communications ? 深刻了解中國的政府和媒體格局 Good understanding in China’s government and media landscape ? 能夠在復雜、敏感的環境中，通過良好的戰略規劃和洞察力講好北京環球度假區的企業故事 Proven strategic planning and insights in navigating UBR in a complicated and sensitive environment ? 具備良好的媒體傳播和故事敘述能力 Proven good media communication and storytelling skills ? 具備較強的項目管理能力，并表現出成熟的團隊領導能力 Proven strong project management capabilities and demonstrate as a mature team leader ? 在敏感性和風險評估方面擁有良好的公關判斷能力 Good PR judgement in evaluating sensitivities and risks ? 能夠根據業務目標進行資源優先排序的戰略規劃 Strategic planning in prioritizing resources aligned with the business goal ? 出色的問題解決能力和人際交往能力，能夠與商業leader和各類專業人士合作 Strong problem-solving capabilities, interpersonal skills with an ability to work with business leaders and a wide range of professionals ? 必須主動學習和理解市場趨勢、新策略以及可能影響整體戰略的宏觀環境問題 Must be active to learn and understand market trends, new tactics, macro-environment issues that may impact on overall strategy ? 注重細節，具備較強的管理技能，能夠評估和調整優先事項，能在快節奏工作環境中高效工作 Detail-oriented with strong management skills and ability to evaluate and adjust priorities to perform efficiently in an extremely fast-paced working environment ? 勤奮、靈活、足智多謀、獨立自主、具備良好的職業道德 Diligent, flexible, resourceful, independent worker with a strong work ethic ? 積極主動，擁有專業精神，擅長團隊合作 Positive attitude, team player with professional manner 教育水平 – EDUCATION: 擁有四年制大學傳播或新聞專業學士學位 Bachelor’s degree from a four-year college or university in Communications or Journalism required